Post by account_disabled on Oct 25, 2023 0:25:04 GMT -5
Some brands and marketers have apparently come to the conclusion that influencer marketing isn’t for them.We’re seeing that prevalently in the B2B space. Per the B2B Marketing Benchmark, influencer marketing ranked sixth in planned usage among marketing techniques for the next year, selected by just 42% of B2B leaders.At the same time, however, B2B influencer marketing has proven to be a powerful and effective approach. The latest B2B Influencer Marketing Report from TopRank Marketing found that 86% of B2B brands consider their influencer marketing successful.What’s holding so many others back from joining the party? The hesitance likely owes, at least in part, to a limited perception of what influencer marketing in B2B actually entails.
Many marketers associate the tactic solely with paid celebrity endorsements or sponsored mentions from big names on social media. This is an aspect of influencer marketing, to be sure – highly prevalent on the B2C side. But there are many other ways your brand can benefit from building relationships and forging value-driven partnerships with respected influencers in your industry or niche.
Here’s a look at how Phone Number List and how to go about identifying influencers on LinkedIn who might be strong fits for a potential alliance.influencers are people who have built platforms and audiences because of their credibility and thought leadership around a specific subject. For examples of what an influential voice on LinkedIn looks like, we encourage you to check out these lists of B2B marketing influencers and the qualities that make them stand out.B2B brands can benefit from working with influencers in a variety of different ways, including co-creation of content, collaborative events, interviews and more. Sometimes these engagements are paid, but not always. Successful partnerships always involve mutual benefit for both parties – oftentimes, this comes in the form of exposure to new audiences, and credibility earned by association.
Building relationships with influencers is an especially useful tactic for B2B marketers and brands on LinkedIn. Professional conversations are the lifeblood of the platform’s activity, and becoming part of them is an excellent way to get in front of members who are focused on the topics you care about as a business.So, how do you go about identifying B2B influencers who might be good fits for a partnership with your B2B brand? And moreover, ensuring these influencers are likely to be receptive?As Chelsea Krost explains in the LinkedIn Learning course Influencer Marketing Foundations, there are two categories of influencers: macro and micro. Macro influencers tend to have extremely large followings, but they might speak to a broader and less specific audience, or have lower engagement rates. Micro influencers have smaller audiences who are often more tightly focused on a niche or specialization.
Many marketers associate the tactic solely with paid celebrity endorsements or sponsored mentions from big names on social media. This is an aspect of influencer marketing, to be sure – highly prevalent on the B2C side. But there are many other ways your brand can benefit from building relationships and forging value-driven partnerships with respected influencers in your industry or niche.
Here’s a look at how Phone Number List and how to go about identifying influencers on LinkedIn who might be strong fits for a potential alliance.influencers are people who have built platforms and audiences because of their credibility and thought leadership around a specific subject. For examples of what an influential voice on LinkedIn looks like, we encourage you to check out these lists of B2B marketing influencers and the qualities that make them stand out.B2B brands can benefit from working with influencers in a variety of different ways, including co-creation of content, collaborative events, interviews and more. Sometimes these engagements are paid, but not always. Successful partnerships always involve mutual benefit for both parties – oftentimes, this comes in the form of exposure to new audiences, and credibility earned by association.
Building relationships with influencers is an especially useful tactic for B2B marketers and brands on LinkedIn. Professional conversations are the lifeblood of the platform’s activity, and becoming part of them is an excellent way to get in front of members who are focused on the topics you care about as a business.So, how do you go about identifying B2B influencers who might be good fits for a partnership with your B2B brand? And moreover, ensuring these influencers are likely to be receptive?As Chelsea Krost explains in the LinkedIn Learning course Influencer Marketing Foundations, there are two categories of influencers: macro and micro. Macro influencers tend to have extremely large followings, but they might speak to a broader and less specific audience, or have lower engagement rates. Micro influencers have smaller audiences who are often more tightly focused on a niche or specialization.
