Post by sakibkhan48 on Feb 24, 2024 1:33:06 GMT -5
From 12 September Ab out You began to appear on social media with the aforementioned writing and inviting people to save the launch date: 14 September 2021. Therefore, with About You on everyone's lips, the teaser phase ended with the event held last September 14th at the Bagni Misteriosi in Milan and saw special guests such as Belén Rodriguez, Valentina Ferragni and Mariano Di Vaio. Over 300 influencers invited specifically took part in the event, sharing stories, reels, TikToks and mini-vlogs about the event. In this way, followers were able to participate in the event itself through digital devices. The entire event was in fact designed to be photographed and shared on social platforms.
Post-launch About You's communication is currently proceeding Europe Cell Phone Number List through sponsorships promoting a 20% discount code for purchases in the app and via the website. The on-air campaigns continue on the aforementioned channels and the Instagram profile created specifically has also begun to share content and posts and repost stories. However, the influencer marketing campaign ended once e-commerce was launched. No influencer was chosen as the brand's Italian ambassador. Tarek Müller , co-founder and co-CEO of About You , commented on the launch of the brand in Italy: “For us, the Italian market offers enormous potential.
We expect to grow very quickly here, with the aim of becoming the market leader. We look forward to exciting Italians too with our inspiring platform and unique approach to a personalized shopping experience, as well as with our huge assortment, free shipping and returns.” Our thoughts We are aware that the omnichannel strategy adopted by the brand and the choice to position the brand through such an influencer marketing campaign has created and generated incredible hype in the first teaser phase.
Post-launch About You's communication is currently proceeding Europe Cell Phone Number List through sponsorships promoting a 20% discount code for purchases in the app and via the website. The on-air campaigns continue on the aforementioned channels and the Instagram profile created specifically has also begun to share content and posts and repost stories. However, the influencer marketing campaign ended once e-commerce was launched. No influencer was chosen as the brand's Italian ambassador. Tarek Müller , co-founder and co-CEO of About You , commented on the launch of the brand in Italy: “For us, the Italian market offers enormous potential.
We expect to grow very quickly here, with the aim of becoming the market leader. We look forward to exciting Italians too with our inspiring platform and unique approach to a personalized shopping experience, as well as with our huge assortment, free shipping and returns.” Our thoughts We are aware that the omnichannel strategy adopted by the brand and the choice to position the brand through such an influencer marketing campaign has created and generated incredible hype in the first teaser phase.