Post by sakibkhan47 on Feb 22, 2024 3:13:16 GMT -5
Google Analytics' priority has always been to build solutions to quickly get accurate answers to your questions. However, in a world focused on privacy, we must answer these questions in new and innovative ways. That's why we are now developing innovative solutions for a future that is based on people's consent first, on first-party data and on data from modeling solutions to correctly measure the success of a company. Without a modern measurement solution, we leave critical information on the table that can impact your business outcomes. Google Analytics dashboard example 4 What changes with GA4 from the point of view of marketers at European level? And at the Italian level? Nicola Roviaro In an evolving technology and privacy landscape , we as an industry must rethink our approach to measurement. Universal Analytics was built for a generation of online metrics anchored on the desktop web, independent sessions, and more easily observable data from cookies.
This measurement methodology quickly became obsolete. Meanwhile, Google Croatia WhatsApp Number Analytics 4 works across all platforms, doesn't rely solely on cookies, and uses an event-based data model to provide visitor-centric measurement. While Universal Analytics already offers a variety of privacy controls, Google Analytics 4 was designed with privacy at its core to help businesses meet people's evolving needs and expectations, with more comprehensive and granular controls for collection and reporting. 'data usage. Additionally, Google Analytics 4 will no longer store IP addresses . These solutions and controls are particularly useful in the current European data privacy landscape, such as the European Commission's recent announcement on the adoption of the new EU-US Data Privacy Framework Agreement, which we welcome .
Isabella Mazzeo Respect for people's privacy is also fundamental for Italian customers. With Google Analytics 4 we offer them a solution that provides additional controls over the personal data collected across sites and apps (via new data control features). We are aware that the migration from Universal Analytics to GA4 requires effort and resources on the part of those who use the platform, at the same time we believe that the new solution can further increase the value of the measurement and insights provided to our customers.
This measurement methodology quickly became obsolete. Meanwhile, Google Croatia WhatsApp Number Analytics 4 works across all platforms, doesn't rely solely on cookies, and uses an event-based data model to provide visitor-centric measurement. While Universal Analytics already offers a variety of privacy controls, Google Analytics 4 was designed with privacy at its core to help businesses meet people's evolving needs and expectations, with more comprehensive and granular controls for collection and reporting. 'data usage. Additionally, Google Analytics 4 will no longer store IP addresses . These solutions and controls are particularly useful in the current European data privacy landscape, such as the European Commission's recent announcement on the adoption of the new EU-US Data Privacy Framework Agreement, which we welcome .
Isabella Mazzeo Respect for people's privacy is also fundamental for Italian customers. With Google Analytics 4 we offer them a solution that provides additional controls over the personal data collected across sites and apps (via new data control features). We are aware that the migration from Universal Analytics to GA4 requires effort and resources on the part of those who use the platform, at the same time we believe that the new solution can further increase the value of the measurement and insights provided to our customers.