Post by samueldavidd109 on Feb 20, 2024 3:24:33 GMT -5
The data is incontestable. A study reveals the success of ATRESMEDIA PUBLICIDAD with its advertising policy based on the structure of 3 blocks of 3 minutes. The study, carried out by The Cocktail Analysis, delves into the analysis of the effectiveness, in the form of notoriety, of different structures and durations of advertising blocks. This study has been carried out using ACR (Audio Content Recognition) technology, which allows us to know, through audio recognition, whether the individual has really been exposed to advertising or specific content. For a week, 2,000 viewers a day impacted by advertising were monitored, who subsequently responded to a personalized questionnaire based on the program and advertising they had seen. The results show us that the 3'+3'+3′ structure is the one that generates the highest quality of advertising memory. Specifically, it has 38% more memory than the average of other structures of varying duration.
According to Ignacio de la Iglesia, head of cross media studies at The Cocktail Analysis and director of the study , "when analyzing the impact data during prime Denmark Telegram Number Data time, we observed how the quality of brand memory is highly influenced by the structure of advertising blocks ( above total advertising duration). This fact shows us how a duration of 9 minutes of advertising structured in 3-minute blocks works much better than other block structures, even in some cases of shorter duration. Blocks shorter than 3′ make a difference. In the 3-minute blocks, 1 in every 4 brands shown are remembered, and the abandonment rate (those who begin to see the block, but do not finish seeing it) is also very low. In blocks lasting less than one minute, brands multiply their memory by four compared to blocks lasting more than four minutes.
Both milestones make this block duration the most efficient. According to de la Iglesia, "from the results obtained it is clear how the quality of brand memory is clearly superior in advertising structures with durations equal to or less than 3 minutes, with those of shorter duration being the ones that stand out above the rest, achieving these an optimal balance between the volume of advertising memory, the quality of this memory and the ability to ensure that advertising space is not abandoned.” ATRESMEDIA's main channels lead the issuance of blocks up to 3 minutes long in May with 24% in total day, which rises to 39% in the prime time slot (+6 points versus Mediaset's main channels). The 3′ blocks manage, compared to other block durations, to improve brand recall in all positions, especially highlighting the central positions, 55% more remembered than in the rest of the blocks. Analyzing the recall according to the positions of the ads within the block.
According to Ignacio de la Iglesia, head of cross media studies at The Cocktail Analysis and director of the study , "when analyzing the impact data during prime Denmark Telegram Number Data time, we observed how the quality of brand memory is highly influenced by the structure of advertising blocks ( above total advertising duration). This fact shows us how a duration of 9 minutes of advertising structured in 3-minute blocks works much better than other block structures, even in some cases of shorter duration. Blocks shorter than 3′ make a difference. In the 3-minute blocks, 1 in every 4 brands shown are remembered, and the abandonment rate (those who begin to see the block, but do not finish seeing it) is also very low. In blocks lasting less than one minute, brands multiply their memory by four compared to blocks lasting more than four minutes.
Both milestones make this block duration the most efficient. According to de la Iglesia, "from the results obtained it is clear how the quality of brand memory is clearly superior in advertising structures with durations equal to or less than 3 minutes, with those of shorter duration being the ones that stand out above the rest, achieving these an optimal balance between the volume of advertising memory, the quality of this memory and the ability to ensure that advertising space is not abandoned.” ATRESMEDIA's main channels lead the issuance of blocks up to 3 minutes long in May with 24% in total day, which rises to 39% in the prime time slot (+6 points versus Mediaset's main channels). The 3′ blocks manage, compared to other block durations, to improve brand recall in all positions, especially highlighting the central positions, 55% more remembered than in the rest of the blocks. Analyzing the recall according to the positions of the ads within the block.
