Post by xyz2900 on Feb 11, 2024 4:26:56 GMT -5
The office must invest in specialization, visit the client and learn everything about them, but must not lower the fees. These are some of the tips from law firm management experts Anna Luiza Boranga (ALB Consultoria), Sérgio Fadel (Maxpromo Promoções), Rubens de Souza Manino Júnior (BCS Informática) and Mário Leandro Campos Esequiel (Mattos Filho, Veiga Filho, Marrey Jr. E Quiroga Advogados) to improve the office’s performance. The subject was discussed at the Strategic Planning and Marketing for Law Firms seminar promoted by Revista Consultor Jurídica this Friday (11/11). Contrary to popular belief, clients prefer that the lawyer travel to them and, therefore, the importance of having an office located in prime and expensive areas is increasingly declining.
Another tradition that has fallen into disuse is having small and medium-sized offices serve multiple areas. According to experts, it is more profitable and easier to achieve projection by specializing in specific areas or business segments. The office needs to find its differences to increase its clientele, as the profit margin has reduced and competition is increasingly increasing, according to Anna Boranga. She Belize Email List informs that there are already 600 thousand lawyers in Brazil, which is second only to the United States and India in numbers. For the consultant, having lawyers from good schools is no longer a differentiator, because with professional experience and improvement courses, knowledge becomes leveled.
The use of technology such as computers and the internet has also become the norm. Therefore, it is necessary to invest in customer service. Clients want lawyers who are true partners, especially in the case of businesspeople. They want professionals who come forward with solutions, says Anna. For her, the trend is for preventive law to grow more and more, which prefers to resolve issues through arbitration, negotiation, and understanding between the parties. “It is not true that litigation law will have a prosperous future”, she says. Strengthening friendly relationships with the client, visiting them more, knowing their problems in detail, always answering their phone calls and being informed about the status of the process help to make the client loyal, in the consultant's opinion. But this does not imply a reduction in fees.
Another tradition that has fallen into disuse is having small and medium-sized offices serve multiple areas. According to experts, it is more profitable and easier to achieve projection by specializing in specific areas or business segments. The office needs to find its differences to increase its clientele, as the profit margin has reduced and competition is increasingly increasing, according to Anna Boranga. She Belize Email List informs that there are already 600 thousand lawyers in Brazil, which is second only to the United States and India in numbers. For the consultant, having lawyers from good schools is no longer a differentiator, because with professional experience and improvement courses, knowledge becomes leveled.
The use of technology such as computers and the internet has also become the norm. Therefore, it is necessary to invest in customer service. Clients want lawyers who are true partners, especially in the case of businesspeople. They want professionals who come forward with solutions, says Anna. For her, the trend is for preventive law to grow more and more, which prefers to resolve issues through arbitration, negotiation, and understanding between the parties. “It is not true that litigation law will have a prosperous future”, she says. Strengthening friendly relationships with the client, visiting them more, knowing their problems in detail, always answering their phone calls and being informed about the status of the process help to make the client loyal, in the consultant's opinion. But this does not imply a reduction in fees.
