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Post by account_disabled on Dec 20, 2023 5:02:57 GMT -5
SEO remains the lever considered the most effective in terms of acquisition, whether in France (source annual study by Companeo) or internationally. Content marketing does not require a huge budget Or maybe it's me who sells the services of my teams very poorly. An SEO optimized article costs a few hundred euros. A complete SEO approach (analysis of demand, segmentation, choice of themes, content writing, netlinking) requires a budget of more than €10,000… per year; not necessarily per month. We can certainly achieve better results with a larger budget, but Email Data the “large” budget is neither a sufficient nor a necessary element. If it were enough to invest a larger budget to get better results, this would be known. When it comes to digital marketing, the “how” matters more than the “how much”. The weekly rhythm is… ideal but not necessary It's true that the weekly rhythm is ideal. Especially in a Community Management dynamic. On Twitter, it's not even weekly that you have to be, but multi-daily. On the other hand, in an SEO approach, this is not necessarily the case. A site that we created and put online in 2016 is still referenced on more than 4,000 keywords to this day even though we haven't touched it for months. Which makes sense since it was developed for a series of performances of a show and the tour ended several months ago. It doesn't take long months of effort After the upstream analysis period, when we put an article online for our clients, we generally observe SEO results in 3-4 months. On the other hand, on social networks (LinkedIn for example), it is instantaneous.
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