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Post by account_disabled on Dec 19, 2023 2:22:54 GMT -5
When we know what we want to achieve, we can answer the second - key - question: what do we really want to say to the recipients of our activities? What would we like them to remember after encountering our materials? Returning to the example of apples, it may be the message "Apples are a source of valuable vitamins that facilitate child development" or the message "Apples are an underestimated ingredient of many wonderful dishes."
Defining the audience and the message Phone Number Data form a logical whole. And so we can come to the basics of a strategy that sounds like this: "Let's convince mothers that apples are a source of ingredients their children need for their development" or another: "Let's encourage cooking enthusiasts to use apples as widely as possible in their kitchen." Find the brand's strengths Think about what customers value about your products or services.
This may be, for example, high quality, easy availability, competitive price, quick implementation, professional service, personalized approach, attention to detail, attractive design or aesthetics, ease of use or ecological and sustainable approach. These are the strengths of your brand on which it is worth basing the main message of the strategy. Find the brand's strengths Is it the ability to create engaging and valuable content, creativity and the ability to attract interest, speed and accuracy of answers to queries and creating bonds with users? What brand content on social media generates a high number of likes, shares and comments? How large and active is the community? Determine the brand's weaknesses Why? In order to find recipes for them in the strategy.
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